Your Reel Star Real Estate Engagement

Your Story. Your Properties. Your Next Chapter.

Cinematic films and ongoing marketing built around your real estate business.

Start with a brand film or video sales letter, showcase an individual property, or build a consistent marketing presence. Explore the investment and choose the scope that supports your goals.

A branch of Reel Star Productions

Core Film Offerings

Choose Your Core Film.

Start with a cinematic brand film, a strategic video sales letter, or both. Each helps prospective clients understand who you are, what you stand for, and what working with you feels like.

Agent Brand Film

$2,500 one-time

A cinematic introduction that helps prospective clients understand who you are, what you stand for, and what working with you feels like.

Includes

  • Creative planning and interview preparation
  • Professional filming
  • Editing, color grading, sound finishing, and licensed music

Final deliverables, filming requirements, and revisions are confirmed in the proposal.

Real Estate VSL

$3,500 one-time

A strategic video sales letter that explains your service, communicates its value, addresses common concerns, and guides prospective clients toward a clear next step.

Includes

  • Messaging strategy and script development
  • Professional filming
  • Editing, color grading, sound finishing, and licensed music

Final deliverables, filming requirements, and revisions are confirmed in the proposal.

Brand Film + VSL Bundle

$5,000 one-time

Save $1,000

Build personal connection and give prospective clients a clear reason to take the next step.

Includes

  • The Agent Brand Film
  • The Real Estate VSL
  • Everything listed in both films above
Purchased separately
$6,000
Bundle investment
$5,000
Savings
$1,000
Brand Story Film Menu

Every Real Estate Business Has a Story.

Introduce the people, purpose, and approach behind your business. Choose the brand story direction that fits your organization.

Brand Story FilmsFrom $2,500The standard Agent Brand Film is $2,500.

Agent Brand Story

Best for
Individual real estate agents.
Story focus
Your background, values, personality, and approach to serving clients.

Help prospective clients get to know the person behind the business and understand what working with you feels like.

$2,500 · standard

Team Brand Story

Best for
Real estate teams.
Story focus
Your shared philosophy, complementary strengths, and client experience.

Show how your people work together and what connects your team's approach to serving clients.

Custom quote

Brokerage Brand Story

Best for
Brokerage owners and leadership.
Story focus
Your company's purpose, leadership, culture, and approach to real estate.

Communicate the identity behind your brokerage and the experience your organization aims to deliver.

Custom quote

Final pricing depends on the number of interviews, locations, filming sessions, and deliverables. Expanded team and brokerage productions receive a custom quote. The standard Agent Brand Film remains $2,500 one-time.

Specialties are customization. Your specialty shapes your story. Builder relationships, luxury homes, relocation, investment properties, and other areas of focus can be woven into your brand film — without creating separate brand-film products for every specialty.

Brand Story Film vs. Video Sales Letter

Brand Story Film

Who you are, what you stand for, and how you work.

Video Sales Letter

A specific service, for a specific audience, with a clear next step.

Example pairing

Agent Brand Story + Builder Partnership VSL

Brand Story: Introduce the agent's background, values, and approach.

Builder VSL: Explain the agent's service for marketing and selling a builder's homes and invite a project discussion.

The $5,000 Brand Film + VSL Bundle includes the standard Agent Brand Film and one VSL focused on one audience and offer. Expanded team or brokerage productions are custom quoted and are not covered by the standard bundle price.

Real Estate VSL Menu

The Right Message. The Right Audience.

Choose a video sales letter built around the people you want to attract and the service you want them to choose.

Per VSL

$3,500

One target audience. One focused offer. One clear next step.

Secondary pricing note

Bundle one VSL with your $2,500 Agent Brand Film for $5,000 total — a $1,000 savings.

Home Seller VSL

Audience
Homeowners considering selling.
Purpose
Explain your approach to pricing, preparing, marketing, and selling their home.
Suggested call to actionSchedule a Seller Consultation.This is the action in the finished client video — not a live booking button on this price sheet.

Home Buyer VSL

Audience
People planning to purchase a home.
Purpose
Show how you guide clients through finding, evaluating, and purchasing a property.
Suggested call to actionSchedule a Buyer Consultation.This is the action in the finished client video — not a live booking button on this price sheet.

Builder Partnership VSL

Audience
Homebuilders seeking outside sales and marketing representation.
Purpose
Explain why a builder should choose you to represent and market their homes.
Suggested call to actionDiscuss Your Upcoming Projects.This is the action in the finished client video — not a live booking button on this price sheet.

New Construction Buyer VSL

Audience
Buyers considering a newly built home.
Purpose
Explain your value in navigating builders, communities, options, and the purchase process.
Suggested call to actionPlan Your New-Home Search.This is the action in the finished client video — not a live booking button on this price sheet.

Investor Partnership VSL

Audience
House flippers and residential property investors.
Purpose
Present your service for finding opportunities, evaluating resale potential, or marketing completed projects. Select one focused offer during strategy.
Suggested call to actionDiscuss Your Investment Goals.This is the action in the finished client video — not a live booking button on this price sheet.

Relocation VSL

Audience
Individuals and families moving into your service area.
Purpose
Explain how your local knowledge and coordinated process support their move and home search.
Suggested call to actionSchedule a Relocation Consultation.This is the action in the finished client video — not a live booking button on this price sheet.

Luxury Seller VSL

Audience
Owners of higher-end homes.
Purpose
Present your tailored approach to positioning and marketing a distinctive property.
Suggested call to actionRequest a Property Marketing Consultation.This is the action in the finished client video — not a live booking button on this price sheet.

Expired Listing VSL

Audience
Homeowners whose previous listing did not sell.
Purpose
Explain how you assess the previous approach and recommend a new selling plan.
Suggested call to actionSchedule a Listing Review.This is the action in the finished client video — not a live booking button on this price sheet.

For-Sale-By-Owner VSL

Audience
Homeowners attempting to sell independently.
Purpose
Explain the value of professional representation and the work you can take off their plate.
Suggested call to actionDiscuss Your Selling Options.This is the action in the finished client video — not a live booking button on this price sheet.

Community or Development VSL

Audience
Prospective buyers for a specific community or residential development.
Purpose
Present that project's homes, location, features, and purchasing experience.
Suggested call to actionSchedule a Community Tour.This is the action in the finished client video — not a live booking button on this price sheet.

These are available directions for your VSL — not a package of ten videos. We recommend one audience and offer based on your current business goals. Additional VSLs, audience versions, project-specific filming, and expanded production are separately scoped.

The $5,000 Brand Film + VSL Bundle includes one Agent Brand Film and one VSL for one selected audience and offer. The VSL menu does not describe what is included in the Paid Ads Engine — that service's short video ad creatives are separate deliverables.

Optional Add-Ons

Add Ongoing Marketing to Your Film Investment.

Two recurring services you can add on top of your core film — consistent organic content and connected paid campaigns. Choose a 3-, 6-, or 12-month commitment.

Commitment duration

Organic Social Engine

Purpose: Build familiarity through consistent, useful video content.

Pricing

  • 3-month commitment$2,000/mo — $6,000 service total
  • 6-month commitment$1,750/mo — $10,500 service total
  • 12-month commitment$1,500/mo — $18,000 service total

The eight-reel quantity stays the same at every commitment length. Longer commitments receive a lower monthly service fee.

Monthly scope

  • Eight edited vertical reels
  • One planned local filming session of up to four hours
  • Content planning
  • Editing and on-screen captions
  • Post copy and scheduling to up to two agreed social platforms
  • One monthly performance review

Suggested monthly content mix

  • Four buyer or seller education reels
  • Two local expertise reels
  • Two personality or behind-the-scenes reels

Adjust the content mix to the client's goals and the agreed filming plan.

Content must fit within the agreed filming time, locations, and available footage. Dedicated property films, extra location visits, additional filming sessions, and daily community management are separately scoped. No per-reel price is offered and standalone reels are not sold at the package's average unit price.

Paid Ads Engine

Purpose: Connect relevant video campaigns with a clear next step and organized follow-up.

Starting investment

Service fee
$2,500/month
Minimum advertising budget
$1,000/month
Total starting investment
$3,500/month

Minimum three-month commitment. The advertising budget is not included in the $2,500 service fee — the client pays the advertising platform directly through their own advertising account.

Three-month breakdown

Service fees
$7,500
Minimum advertising budget
$3,000
Total starting investment
$10,500

Scope

  • Meta advertising campaign management
  • CRM management
  • Campaign website or landing-page creation
  • Static ad creation
  • One to two video ad creatives per three-month service period
  • Client communication, fulfillment coordination, and performance review

Important video scope

"One to two video ad creatives per three-month service period" does not mean monthly video production. Video production is planned across each three-month service period. Additional video creatives, new filming sessions, and replacement footage beyond the agreed scope are quoted separately.

The standalone $3,500 VSL is distinct from the included short video ad creatives. A full VSL or Agent Brand Film is not included in the Paid Ads Engine. This package is for Meta advertising — Google Ads management is not included.

Website scope, CRM workflows, static creative quantities, integrations, and reporting cadence are confirmed in the proposal. Advertising spend may need to increase based on campaign goals and performance; the $1,000 monthly amount is a starting minimum, not a performance guarantee. Any additional software, messaging usage, hosting, or integration fees are identified in the proposal.

Organic + Paid Ads Bundle

Consistent Content. Connected Campaigns.

When the Organic Social Engine and Paid Ads Engine are purchased for the same commitment period, a 10% discount applies to those two service fees only. Advertising spend is never discounted.

3-month commitment

Selected
Organic service
$2,000/mo
Paid Ads service
$2,500/mo
Combined service fees
$4,500/mo
10% service discount
− $450/mo
Discounted service fee
$4,050/mo
Minimum advertising budget
$1,000/mo
Total starting monthly investment
$5,050/mo

Over 3 months

Discounted service total
$12,150
Minimum advertising budget
$3,000
Total starting investment
$15,150
Service savings
− $1,350

6-month commitment

Organic service
$1,750/mo
Paid Ads service
$2,500/mo
Combined service fees
$4,250/mo
10% service discount
− $425/mo
Discounted service fee
$3,825/mo
Minimum advertising budget
$1,000/mo
Total starting monthly investment
$4,825/mo

Over 6 months

Discounted service total
$22,950
Minimum advertising budget
$6,000
Total starting investment
$28,950
Service savings
− $2,550

12-month commitment

Organic service
$1,500/mo
Paid Ads service
$2,500/mo
Combined service fees
$4,000/mo
10% service discount
− $400/mo
Discounted service fee
$3,600/mo
Minimum advertising budget
$1,000/mo
Total starting monthly investment
$4,600/mo

Over 12 months

Discounted service total
$43,200
Minimum advertising budget
$12,000
Total starting investment
$55,200
Service savings
− $4,800

Bundle production includes

  • • Eight organic reels per month
  • • One to two video ad creatives per three-month service period

There is no additional monthly video-ad bonus.

Excluded from the recurring discount

Brand films, VSLs, property films, premium video add-ons, additional production visits, travel, advertising spend, and other separately quoted expenses. The discount applies only to the Organic Social Engine and Paid Ads Engine service fees.

Property Films

Give Each Property a Story.

Two ways to present a listing — a cinematic short film or an agent-led story with interview audio. Final pricing depends on property size, location, access, and creative requirements.

Cinematic Property Film

From $750 per property

A polished short film that presents a single property at its most cinematic.

  • One property
  • Up to two hours on location
  • One approximately 60–90-second landscape film
  • One approximately 15–30-second vertical teaser
  • Music, color grading, and editing
  • One consolidated revision round

Agent-Led Property Story

From $1,250 per property

Agent-led presentation and interview audio for a richer, first-person property story.

  • One property
  • Up to three hours on location
  • Agent introduction or guided presentation
  • One approximately 90-second to 3-minute landscape film
  • One approximately 30-second vertical cutdown
  • Interview audio, music, color grading, and editing
  • One consolidated revision round

Final pricing depends on property size, location, access, and creative requirements. These packages include their stated production visit; do not automatically add an extra visit fee.

Drone footage, photography, floor plans, virtual tours, and twilight production are excluded unless separately quoted.

Other Video Add-Ons

Expand the Story.

Standard premium video add-ons from $1,500 per video when added to an existing production booking — each a focused, standalone film planned for capture during an existing production session where feasible.

Buyer Education Film

Equip buyers with what to expect before they call you.

from $1,500

Seller Education Film

Help sellers understand your listing and prep process.

from $1,500

Client Experience Story

A past client's experience, shared with their permission.

from $1,500

Neighborhood Spotlight

Your knowledge of one selected neighborhood or market topic.

from $1,500

Meet the Team

Introduce the people clients will actually work with.

from $1,500

New Construction Story

The build, the builder, and what makes the project distinctive.

from $1,500

Agent Introduction Film (additional team member)

A brand film for one additional agent on your team.

from $1,500

Shared scope

One focused topic, one finished film up to three minutes, and two consolidated revision rounds. Planned for capture during an existing production session where feasible. Extra filming time or a separate visit is quoted when required.

These fees apply to standalone films outside the deliverables already included in the selected package. Do not charge twice for an included film. The Real Estate VSL is not part of this list — its standalone price is $3,500. Additional filming, travel, specialist production, and expanded requirements are quoted separately.

Additional Production Visits

Need Another Day on Location?

$750 per additional local production visit of up to four hours — when an extra visit is requested outside the agreed package or recurring production schedule.

What the visit fee covers

  • Filming time and standard equipment
  • Up to four hours on location
  • Local production area, planned in advance

Scoped separately

  • Additional finished deliverables
  • Travel beyond the local production area
  • Extended filming beyond four hours

A production visit already included in a brand-film or property-film package is not charged again.

Interactive Scope Builder

Build Your Recommended Scope.

Add the services that fit your goals. The estimate updates live. This is a planning estimate — your proposal confirms the final scope, production schedule, payment terms, and any additional expenses.

Core Film

Choose one — these are mutually exclusive.

Need a Team or Brokerage Brand Story?

Selecting a custom brand story replaces the standard Agent Brand Film and removes any fixed $5,000 bundle price. A separately selected VSL is preserved at $3,500.

Ongoing Marketing

Select both to unlock the 10% service-fee bundle discount.

Commitment duration

Property Films

Add per property. Pricing shown is a starting point.

Cinematic Property Film

from $750 / property

Agent-Led Property Story

from $1,250 / property

Premium Video Add-Ons

$1,500 per separately scoped premium video.

Buyer Education Film

$1,500 each

Seller Education Film

$1,500 each

Client Experience Story

$1,500 each

Neighborhood Spotlight

$1,500 each

Meet the Team

$1,500 each

New Construction Story

$1,500 each

Agent Introduction Film (additional team member)

$1,500 each

Additional Production Visits

$750 per additional local visit (up to 4 hours).

Additional local production visits

$750 / visit

Your Estimated Investment

No services selected yet.

Use the controls to add a core film, ongoing marketing, property films, premium add-ons, or additional visits.

Excluded costs

Advertising spend (paid directly to Meta), applicable taxes, approved travel, third-party software, and custom requirements.

Travel & Project Details

Clear Terms, No Surprises.

Everything that shapes how a project comes together — from travel to payment terms — is confirmed before we start.

Travel & local area

Local production area and any travel charges are confirmed in the proposal. Out-of-area travel and lodging require advance approval.

Access & availability

Client coordinates property access and participant availability for every agreed production session.

Delivery schedule

Delivery schedule is confirmed before production begins so you know when to expect each deliverable.

Revisions & scope changes

Additional revisions and scope changes are quoted before work begins — no surprise invoices.

One-time production terms

50% to reserve production; remaining 50% before release of final downloadable files.

Ongoing service terms

Billed monthly in advance for the selected commitment; the agreement controls the exact terms.

Next Steps

From Scope to Screen.

Four steps stand between you and a finished film or marketing plan.

  1. 01

    Choose the scope

    Select the films and marketing services that fit your goals.

  2. 02

    Review and sign the agreement

    Confirm scope, schedule, and payment terms in writing.

  3. 03

    Complete the questionnaire and strategy session

    Share your priorities so production is planned around you.

  4. 04

    Confirm production and begin

    Lock dates, coordinate access, and start telling your story.

Let's Tell the Story Behind Your Business.

Build a film or marketing plan around your properties, your expertise, and the clients you want to serve.